Why do people buy this stuff?
“The magic of what we do is to not do something that has a practical purpose,” Wahl said. “We’re filling a need for an abstract concept rather than an actual physical one. Someone who makes a hammer makes a hammer to build a house. You make an inflatable unicorn hat for cats because you open up that part of a person’s brain that goes, ‘Oh, my God, how does that exist? How did they know I would think it is funny?’”