Everett Herald: Archie McPhee's Wacky Wonders are dreamed up in Mukilteo
Posted on September 04 2016
Why do people buy this stuff?
“The magic of what we do is to not do something that has a practical purpose,” Wahl said. “We’re filling a need for an abstract concept rather than an actual physical one. Someone who makes a hammer makes a hammer to build a house. You make an inflatable unicorn hat for cats because you open up that part of a person’s brain that goes, ‘Oh, my God, how does that exist? How did they know I would think it is funny?’”